What is CRM?

CRM is an acronym that stands for Customer Relationship Management. CRM is a widely applied model for managing a company's interactions with clients, customers, and sales prospects. At its core, CRM is a strategy used to learn more about their needs and behaviors in order to develop stronger relationships with them. A company's business process must encompass a CRM initiative, because, at the end of the day, customer relationships are the heart of business success.

How Does It Work?

CRM uses software to aggregate information from multiple data sources to give a full, complete view of each customer in real time. More specifically, technology is used to organize, automate, and synchronize business processes. Employees interacting with customers are therefore able to make quick yet informed decisions on everything such as: competitive positioning tactics, target marketing strategies, upselling opportunities, cross-selling opportunities, etc.

What is CRM at 5Degrees?

CRM at 5Degrees is different than other places. Here at 5Degrees, we believe that CRM software must work seamlessly both at the office on your computer and on-the-go from your mobile device. According to the editors of CRM magazine, there are three key elements to a successful CRM initiative: people, process, and technology. All three of these elements must be present for the CRM initiative to be successful within the organization. Here at 5Degrees, we believe that often times the people component of the equation is lacking, or, at times, non-existent. To fix this problem, we have created CRM software that is easy and simple to use, so that employees ACTUALLY use the product. In sum, the firm must select the right technology to drive the process, which will provide the best data to the employees, who will ACTUALLY use the technology, because it is easy enough to operate. 5Degrees CRM provides simple workflows that enable employees to build better relationships with customers anytime, anywhere!