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The Difference Between a Contact Manager and a Customer Relationship Manager
People often times confuse a Contact Manager with Customer Relationship Management (CRM). Although similar, the two systems are indeed different. An organization that has many sales representatives targeting a single job role would normally be using a CRM. In simple terms, the difference lies in the amount of sales representatives an organization has. This type of an organization has a many-to-many interaction model. In contrast, an organization, which has a sales interaction model of one-to-many, would normally prefer a Contact Management System.
Why Use a Contact Manager
A contact management System is a software program that allows users to easily store and find contact information, such as telephone numbers, addresses, and names. In other words, a CMS can help businesses overcome the challenges associated with inconsistency and information fragmentation. A contact manager software package can greatly enhance the effectiveness of all types of contact interactions. It also can help in regards to: marketing operations, productivity of sales cycles, and service delivery by enabling the creation of reliable, real-time information about both current and prospective customers that, most importantly, is easy to access. Departments within the organization that deal with customers on a daily basis such as sales, marketing, customer service, help desks, etc. are able to collaborate together and coordinate cross-function activities.
How Does it Work at 5Degrees?
With a contact manager, the process of entering the contact's information, storing the contact's information, and retrieving the contact's information is fully automated and entirely consolidated. All customer-facing employees, regardless of their specific role or department, can add; update; and retrieve information through a single, centralized storage place. In sum, this means that any authorized user can more effectively keep track of information about each respective customer such as: name, phone number, company title, mailing address, email address, and other important contact data. In sum, a Contact Manager can help all of the authorized workers in an organization by giving them valuable insights into prospective and current clients, so that they can provide them with a more valuable customer experience.
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